A pharma company site where every lead lands on one desk

The brief

Reda Pharma filled our onboarding brief and then the build kit. They sell finished medicines made under licence by third-party manufacturers, through their own medical representatives, stockists and direct hospital supply. They wanted one thing from a visitor: enquire, and become a partner.

We treated their answers as the floor, not the ceiling. The brief asked for an enquiry form, a WhatsApp button, a product catalogue, distributor enquiries, a careers page and export enquiries. We built all of that, and then the pieces a pharma company needs but rarely asks for.

What we built

• A therapy-area picker drawn as a blister strip: press a pocket and it opens to show the brands in that area
• An open product catalogue with brand, composition and an Rx mark on prescription medicines, with no prices and no buy button, because the company supplies the trade and does not sell online
• An enquiry basket: a chemist picks products, adds quantities and sends one enquiry, which our sales contact can act on in a single call
• A partner page that sets out the four steps from first call to first delivery, and what papers a partner needs
• A careers page with CV upload for medical representatives across four states
• A side effect and quality complaint form with the company's safety line and the national pharmacovigilance helpline
• A passcode desk where the company sees every enquiry, changes its status, adds a note and downloads it as a spreadsheet
• Search set up from day one: structured data, a sitemap and a full-width share image for WhatsApp

The part that took the most care

The line between showing medicines and selling them. Showing brands and compositions to the trade is normal and lawful. Selling prescription medicines online, or without a prescription, is not. So every product carries an Rx mark and a plain note that it is supplied only to licensed partners and dispensed on a doctor's prescription, and nowhere on the site can anyone pay or order.

How it runs now

The site has its own repository and builds itself from one content file. Adding a brand means adding one line. Every form checks the phone number in whatever way it is typed, with or without 0 or +91, and hands the visitor a WhatsApp message already written in case they want a faster reply.