A dental hospital that tells you the cost before it starts

The brief

Marwa came to us through our onboarding form. It had two branches, three dentists, an in-house CAD/CAM unit for crowns, and a gold tooth logo on black.

The owner, Dr Sami Ahmed, gave us clear rules. Print his name exactly as he writes it. Never state how long a treatment takes, because it varies from patient to patient. Fees are fixed and the same for everyone. Every clinical line on the site had to be approved by him before it went live, and it was.

What we built

• A home page that answers the first questions in order: what they treat, how a visit works, who the dentists are, where the branches are, and what patients usually ask
• Seven treatment pages, from implants and root canals to braces, children's teeth and laser work, each written in plain words and approved by the doctor
• A tooth chart that lights up the teeth each treatment is used for, so a patient can see what "implant" or "wisdom tooth" means before reading a word
• A visit timeline with the cost estimate marked as the step before treatment, because that is the promise the hospital makes
• A dentists table with qualifications and state dental council registration numbers, printed exactly as each doctor gave them
• An open-now line that reads the time in Hyderabad and says whether the hospital is open at this moment
• WhatsApp and call buttons on every page, with a message already written for the treatment the patient was reading about
• Search set up from day one: structured data for both branches, the questions page, breadcrumbs, a sitemap and a share image for every page

The part that took the most care

The first version looked too much like our own studio site. Same kind of dark green, same kind of gold, same heading style. A client should never get our look. We rebuilt the design the next day around Marwa's own logo: black and white, with its gold used only on black. The written content stayed exactly as the doctor approved it. Since then every site we build is checked against a register of every font and colour we have already used, so it cannot happen again.

How it runs now

The site has its own repository and builds itself from one content file. Changing a timing, a dentist or an answer means changing one line, not hunting through pages. Every treatment page asks the patient for the detail the front desk needs, such as which tooth or how long the pain has lasted, so the first WhatsApp message already carries it.