One site, two audiences: the public and the sponsors

The brief

A free public health event has a funding problem and a turnout problem at the same time, and they pull in opposite directions. The public need to be told, in plain language, why a Saturday is worth giving up. Sponsors and exhibitors need to be told what they get for their money. Put both on one page and you lose both.

What we built

• A public front that answers the only question a family asks: what do I actually get if I come
• Free pass registration, so the organisers have a number before the day rather than a guess
• Agenda, speakers and exhibitor pages that fill in as the programme firms up
• A separate sponsor and exhibitor section, with its own enquiry flow

Keeping the two apart

The public pages never mention sponsorship money, and the sponsor pages never pretend the audience is bigger than it is. Health events lose credibility fast when the two blur, and a public expo run by a clinic has to be visibly about the public first. That separation is a design decision, and it is why the sponsor material sits behind its own door.

How it runs now

The site is reused each year rather than rebuilt. Passes, agenda and speakers change, the structure does not, and last year's pages stay up as evidence for next year's sponsors.