Caspian Studio
The brief
Most people arrive at a clinic website after somebody has already told them the name. A relative, a referring doctor, a neighbour. They are not shopping, they are checking. Is this place real, who will see me, when is it open, what will it cost, and how do I get an appointment without a phone call at nine at night.
A clinic site that answers those five questions in the first screen does its job. One that opens with a slideshow of stock photographs does not.
What we built
- A profile page for every consultant, with qualifications printed exactly as the doctor states them, timings, fees and a booking link
- Structured data on each doctor page, so search results show the right person with the right speciality
- Service pages for the things people search by name: urgent care, vaccination, sleep study, continuous glucose monitoring
- Fees stated on the page rather than on request
- Search Console, analytics and call tracking, so the clinic can see which pages actually bring patients
The rule we keep on doctor pages
A doctor's qualifications go on the page exactly as that doctor gives them. We do not upgrade a title to something that sounds bigger, we do not turn a diabetologist into an endocrinologist, and we do not add a speciality the council has not recognised. Getting this wrong is not a marketing mistake, it is a professional one, and it is the doctor who answers for it.
How it runs now
New consultants get a page. Camps and new services get a page. The clinic can see in analytics which of them earn their place. Because every doctor page is a proper page and not a line in a list, a patient searching a consultant by name can find the clinic through it.
Want this for your clinic?
Tell us how many consultants you have and what you want patients to do. A person replies by email within one working day.